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A blog that looks behind the scenes at how we bring our mission to life, every day

Jackie Kranick ‹ We are EF Blog | Careers

Emma’s journey at <a href=" https://www.ef.edu/">EF Education First</a> began through her passion for travel and social media—specifically YouTube— content creation. After years of following the brand and seeing influencers attend trips with <a href=" https://www.efultimatebreak.com/">EF Ultimate Break</a>, Emma jumped at the opportunity to go on one herself. What began as a series of trips creating content for EF Ultimate Break as an influencer evolved into a full-time role as a Social Media Producer, where she's constantly thinking outside the box and finding new ways to engage with her audience. Check out what makes Emma's job at EF something different. 

 What inspired you to start posting videos on YouTube? 

 When I was younger, I moved around often and had few friends. In 2012, I moved to Virginia and started creating content. I started looking up Valentine's Day outfit ideas, morning routines, and other similar videos. I enjoyed engaging with that content and realized I wanted to start creating content myself. When I started posting YouTube videos, I didn't expect anyone to respond to my videos. I was surprised that as time went on, my platform kept growing and growing, and I ended up forming a community on the platform. It was rewarding and fun because it became a hobby of mine, and it became an outlet where I could express myself. 

 When did you realize you wanted to pursue a career in social media? 

 Social media as a career was less common and understood in 2012 than today. I was excited and passionate about social media because it was such an unknown frontier, but I only thought of it becoming a true profession much later. I knew I would continue doing it as long as I enjoyed it. In the beginning, it was honestly just for fun. I explored other interests throughout high school and college before content creation as a career became more established, and I decided that it was something I wanted to pursue. 

 How did you first learn about EF? 

 I subscribed to two girls on YouTube who went on an EF Ultimate Break trip to Barcelona, Ibiza, and Valencia. At that point, I'd been on YouTube for three or four years, and the concept of a brand trip was somewhat unusual. Most influencers received tangible products to market on their channels; they weren't sent on international trips. In 2016, I remember thinking, "I would love to go somewhere with EF Ultimate Break. The fact that they are sending people to Europe is blowing my mind." In 2018, my content was becoming more travel-oriented, and EF Ultimate Break reached out to me to go on a brand trip. I remember getting the email in the car and crying; it was a moment I'll never forget. I had so much love and respect for the brand, and to be sent on a brand trip was just a dream come true. 

 What about EF made you want to pivot from an influencer to a full-time role at EF? 

 Everything fell into place. After graduating in 2022, I went on another EF Ultimate Break trip as an influencer. I was planning on moving to Paris and teaching English that fall for two years, but that ended up falling through, so I started looking for other roles. I wasn't finding anything I was passionate about. I reached out to a contact I had through EF, and she told me there was an open role as a Social Media Producer with EF Ultimate Break that I would be perfect for. I applied for the position and interviewed twice, with my second interview being on the airport floor before I boarded my flight to go on a UB trip. While on tour in Munich, I got a call offering me a full-time role at EF. 

 What does a typical day at work look like? 

 No two days are the same! I spend a lot of time creating assets, pitching concepts, sourcing organic media, and doing general campaign support. I'm also responsible for community management, including responding to comments and direct messages, engaging with other brands, and interacting with the content we get tagged in. One week, I could be <a href=" https://www.tiktok.com/@efultimatebreak/photo/7337774316852972843?lang=en">photoshopping skincare on a hamster</a>, and the next week, I could be <a href=" https://www.tiktok.com/@efultimatebreak/video/7285837344983502126?lang=en">dressing up as a bucket</a>—whatever direction social trends are going in, I'm along for the ride. 

 What, in your opinion, makes your job unique? 

 Being a social media producer is an exciting role. It requires a lot of thinking on your feet, which is both exciting and daunting. The social assets we create could be a customer's first touchpoint with the EF brand. Our team is responsible for developing and maintaining a strong brand voice. Algorithms, trends, and methods for engaging with consumers change every day, so there are many unknowns that we're exploring. 

 What is your favorite moment at EF so far? 

 I'm so grateful to have come into a team where I have not only great colleagues but also close friends. I've seen so many people enter the workforce post-graduation, do what is expected of them, and check that box daily, but they're not inspired or passionate about what they're doing. I come into work feeling inspired, and part of that is attributed to the intentional, creative, and intelligent people I work with. When I began this job, I was intimidated to pitch concepts and needed to be more confident in my ideas because it was my first professional experience. My coworkers created a safe environment for me to share my ideas, and I gained that confidence with their constant support and encouragement. 

 Do you have a favorite travel experience with EF so far? 

 I was lucky to go on my dream trip to Egypt with EF Ultimate Break. Being there and in my element, doing what I love, was a fantastic experience that really represented why I love working at EF. 

 Any advice for someone joining EF? 

 My advice is to talk to everyone you can, take advantage of the unique workplace, and have fun! Everyone at EF has a unique story, and I've observed that many people who work here have that open-minded, traveler spirit. Additionally, there are many opportunities to take advantage of it, such as the various clubs and affinity groups. It's common to assume that corporate jobs come with a corporate environment. While people at EF do their work, we also prioritize having fun and enjoying ourselves.

Emma’s journey a EF Education First began through her passion for travel and social media content creation. What began as a series of trips creating content for EF Ultimate Break as an influencer evolved into a full-time role as a Social Media Producer, where she's constantly

From EF Ultimate Break Influencer To Full-Time Social Producer: Emma's EF Journey

From EF Ultimate Break influencer to full-time Social Media Producer: Emma's EF journey

Whether you are searching for your first job or hoping to take the next step in your career, a polished resume is an important tool to market yourself. When applying for a new role (at EF Education First or elsewhere), your resume is a hiring manager's first impression of you. Reviewing your resume and making small improvements can better capture the reader’s attention and help you stand out from other applicants.

With the help of EF’s Recruitment and Employee Development team (we call them RED), here are some tips and tricks for improving your resume.

<h4>1. Use reverse-chronological order </h4>

Putting your most recent experience at the top of your resume will help your experience stand out. Always prioritize your most recent roles by putting them at the top of your resume. It will be easier for hiring managers to determine how your current experiences and qualifications apply to the job.

<h4>2. Avoid multiple typefaces</h4>

Using multiple fonts can distract your reader. Instead, limit yourself to two typefaces: one for the name and heading and one for the body text.

<h4>3. Use keywords from the job description</h4>

Find words that are frequently used in the job description, as these indicate the soft and hard skills the hiring manager is looking for. If any of them apply to your skills or experience, try incorporating them into your resume.

“This lets the company know that you have done your research, and you will stand out faster when the team receives your resume. You want it to be accurate and honest, of course, but by doing your prep work and being thoughtful, you could stand out!” - Amy, EF Educational Tours

<h4>4. Show specific strengths</h4>

When deciding whether you are a good fit for a role, hiring managers want to see clear communication skills, attention to detail, and adaptability.

“I like to look for specific strengths vs. specific experiences. We evaluate candidates mainly on skills and strengths over experience because we feel it is more equitable and more inclusive!” - Isabella, EF Go Ahead Tours 

<h4>5. Provide examples of experience</h4>

Doing this keeps your skills and abilities connected to the job you are applying for. For example, working in retail, at a restaurant, or for a political campaign are all transferable experiences to a customer service or sales role. What is most important is how you connect your experiences to how you will be successful in the position.

“I think of experiences related to problem-solving, leadership, teamwork, adaptability, and more.” - Rebecca, EF Educational Tours

<h4>6. Discuss leadership positions</h4>

There is not one way to be a leader. Leaders take many forms and can be loud and outspoken, quiet and strong, or anything in between. Regardless of the position, hiring managers look for your ability to initiate, work well with others, and carry out a project.

“If you are a recent college graduate with little to no work experience, include a time where you demonstrated leadership amongst your peers.” - Alex, EF Go Ahead Tours

<h4>7. Quantify your achievements</h4>

Provide quantitative examples of success in previous roles. For example, provide the number of calls you made daily, the percentage of goals you reached, and how many awards you received.

<h4>8. Keep your resume concise</h4>

Ensure everything you include is essential information and promotes you as a candidate. Keep your resume to one page, and remove repetitive words, graphics, or elements that do not add value.

“Let your resume lay the foundation for the building blocks you'd like to share in an interview. That allows you to personalize your resume for the role and then expand more about those pieces in person.” - Sara, EF Education First

<h4>9. Check spelling and formatting</h4>

Having an error-free resume shows your professionalism and attention to detail. Double-check before you submit or ask a peer to review it for you!

<h4>10. Create multiple versions of your resume</h4>

Tailor each resume to the job you are applying for. This will allow you to highlight different skills and projects that may be relevant to those positions.

“Make a few versions that highlight skills and projects that may be relevant to the different jobs you’re applying to, especially if you’re just starting out and casting a wide net!” - Michael, EF Go Ahead Tours

Are you looking to revamp your resume or CV? We asked EF recruiters for their top advice for improving your resume, and here are the ten things you need to know.


Jackie Kranick

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