To adapt to the recent massive shifts in consumer behavior, business leaders must reinvent their entire business model to survive – and hopefully thrive – in the next economy. This process leverages evidence in four steps: deconstruction, imagination, testing, and prototyping. This seminar will provide participates with logic, tools, and skills – bolstered by real-life examples and empirical data – for designing and refining business models.
In this 45-minute live session with Ted Ladd, Professor of Entrepreneurship and Dean of Research at Hult, explores:
- How to deconstruct your current business model into constituent elements
- Ways to imagine new elements, new combinations, and even entirely new models to create and capture value
- How to conduct multiple iterations of testing with potential customers at low cost
- Ideas for creating working prototypes to validate business model assumptions